Creating music to improve the lives of cats.
Cats in Australia don’t get chipped or de-sexed, and are often left to roam the streets where they kill billions of native species every year. We made an album from their perspective, to give them a chance to tell their stories.
Visit catballads.org for the full campaign.
35,000 cats end up in RSPCA shelters every year in New South Wales. Most are put down. We recorded an album (in collaboration with Nylon) to give the abandoned cats a voice and change the mindset of their owners.
We also released a remix, designed for cats themselves. We won’t delve into it here, but it was pretty scientific.
We should mention, the campaign got a heap of organic PR, plenty of interest on social media and at last count had earned more than 22 million impressions.
Visit catballads.org for the full campaign.
I Need You – Music Video
Director: Stuart Bowen – GoodOil
I Need You – Cat Mode – Music Video
Director: Thommy Tomms – Prodigious
