Uber Carshare.
It’s Australia’s Second Car.
Most Australians own a car. But a second car can be pretty handy when you need to do something unexpected. Like moving a piano. Or towing a horse trailer.
Uber Carshare needed to tell Australia that thousands of different kinds of cars are ready for people to rent, wherever they are. So we repositioned the brand as “Australia’s Second Car”.
Did we mention that it’s Australia’s Second Car?
Second Car.
